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The original Adidas logo featured many more symbols and design elements when it was first created under the name Dassler. In many ways, it not only looked but in fact was a completely different company. By Nisha. Nisha is the Senior Content Marketing Manager at Looka. Through her work, Nisha has helped thousands of people build comprehensive.
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Adidas Logo Origins. Adidas' original logo is nowhere near the logo that people recognize today. The company launched its first logo in 1949, and it consisted of a shoe hanging between the two "d" alphabets. The logo was quite similar to the one used by Karhu Sports, but this dispute was resolved when the founder of Adidas, Adolf Dassler.
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The original version of the Adidas logo debuted in 1967 and is still in use today. This new logo is essentially the same as the old one except for the changed font and inverted brand colors of black and white. This logo is used across all of their current retail locations and promotional materials because of its simplicity and effectiveness.
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In 1971, Adidas launched the three-stripe logo. Unlike the current brand logo, the three-stripe logo was shaped in a "trefoil" leaf. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. However, the trefoil version still used the Adidas brand originals' apparel and leisure lines.
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The original logo featured the lettering "Dassler", the second name of the co-founders. This first version history started in 1924. Stripes, of which there are three This logo was simple itself, nothing special really. The approach the company employed was to put three strokes on everything that rolled off their production line.
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1971: The Trefoil Logo In 1971, the company began making clothing, so they changed their logo shape to the now iconic trefoil. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved. This 1970's version is now a throwback used for the Adidas Originals line.
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First used on Adidas products in 1972, the logo later became the company's corporate symbol. Today, it plays a key role in representing the Adidas Originals collection. Inspired by the original 3-Stripes, the trefoil logo is a geometric design with a triple intersection, representing the diversity of the Adidas brand.
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Dassler: 1924 When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle. Below the name was a unique emblem - a bird carrying a shoe in its beak.
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Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924. Others say the official Adidas logo first arrived in 1949, when the brand adopted its new name. Adidas 1924 Logo 1924
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Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
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adidas / September 2022 adidas Logos: History and Meaning Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand's logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.
