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A portmanteau of "shrink" and "inflation," shrinkflation is the practice of keeping the price of a product the same (or even increasing it), while shrinking its size. If you ever shook out a bag.
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The term "shrinkflation" is a combination of "shrink" and "inflation," reflecting the reduction in size and the increase in prices respectively.. Crackers, cereal, breakfast bars, pop tarts.
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Take a look at what is happening to our wonderful Pop Tarts.#poptarts #shrinkflation
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Despite the relatively short time "shrinkflation" has been a term, the business practice has a long history. Candymakers have made candy bars and lollipops a bit smaller.
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They don't put barely any frosting on Pop Tarts anymore 😡 : r/shrinkflation. Go to shrinkflation. r/shrinkflation. r/shrinkflation. A community to share instances of shrinkflation, which is when a product has shrunk in size and the price has stayed the same (or gone higher!). MembersOnline.
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Source: Bureau of Labor Statistics. By The New York Times. For snacks, shrinking sizes added 2.6 percentage points to inflation, roughly in line with how much they contributed from 2015 to 2019.
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5. Snacks. This category is constantly feeling the effects of shrinkflation with everything from cookies to pretzels getting downsized over the past year. Take Utz pretzels for one example: Its big pretzel jars went to 26 ounces from 28, resulting in a 7.1 percent reduction.
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And this goes back to the core of what I always say: our future begins with better a better education system. If what they've learned from business school causes further enshittification to our already exhausted-from-greed economy, like some bright bulb in a Pop-Tarts business meeting who says cutting-corners fvckery like "let's just not add frosting to the bread", then it's just more evidence.
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10. Shrinkflation is even affecting pet food. "Same price. It is absolutely on the dog food manufacturer. I have had this on autoship from Chewy for at least two years. Never an issue, not even.
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The most common victims of shrinkflation, according to the survey respondents, were chocolate (50%), crisps (40%), biscuits (39%) and snack bars (35%). We asked Which? Facebook group members for examples they'd seen, and learned of numerous popular branded products that have shrunk in pack size in recent months, including:
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Shrinkflation isn't new, experts say. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.
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PepsiCo (Gatorade's parent company), Mars (Eclipse's parent company) and Kellogg's (Pop-Tart's parent company) did not immediately respond to PYMNTS' request for comment.
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But Mr. Dworsky put together an office news release, wanting to spread the word to shoppers that they should look out for sneaky price increases. Mr. Dworsky said he looks out for clues like.
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JasonSuave. •. 40yo who just picked up pop tarts for the first time in a decade and can confirm. They never had true pastry level filling by a long shot but, holy hell, nabisco or whoever literally can't skimp any more otherwise they're literally selling soft sugar wafers. RecycledEternity.
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Pop Tarts have been so disappointing for many years. This was a common thing with pop tarts when I still ate them 20 years ago. It's just poor quality control. Ive never had any this bad in my life. Usually frosting is pretty uniform throughout from my experiences. Yeah it's definitely a case of shrinkflation.
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Shrinkflation Is an Economic Monster Worth Watching. When inflation strikes, retailers have a proven strategy to pass the costs on to consumers. June 24, 2021 at 9:30 AM EDT. By Stephen Mihm.
