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Starry soda arrived in January 2023. The caffeine-free lemon-lime drink is Pepsi's replacement for Sierra Mist. Pepsi hasn't been resting on its reputation lately, with Pepsi S'mores, Pepsi Nutmeg, Peeps Pepsi and Nitro Pepsi all shaking up the cola world—it's only natural that the company's getting jiggy with its lemon-lime.
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One soda company is taking the leap from the mountains directly into space, so to speak. On Jan. 11, PepsiCo announced the launch of Starry, a new lemon-lime soda that will replace the company's.
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With the slogan, "Starry hits different," the company said the new Starry "delivers the crisp, refreshing bite consumers have been longing for in the lemon-lime flavored soda category."
Goodbye Sierra Mist, hello Starry Marquette Wire
7.5 fl oz 12 fl oz 16 fl oz 16.9 fl oz 20 fl oz 67 fl oz Fountain. starrylemonlime.com. Where To Buy. Product Fact Sheet. Product formulation, packaging and promotions may change. For current information, refer to packaging on store shelves. Information may also differ from package labels because of the limited space on some packages.
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Starry costs about the same as any other soda from PepsiCo and competitor Coca-Cola. Here's the breakdown at my local Walmart: 20 oz. bottle: $2.28 ($0.114/oz cost) 2 liter bottle (67.628 oz.): $1.98 ($0.0293/oz cost) 12 pack of 12 oz. cans: $5.98 ($0.0415/oz) Surprisingly, the 2-liter bottle at $0.0293 per ounce is the cheapest option and.
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12 fl oz 12 fl oz 16 fl oz 16.9 fl oz 20 fl oz 67 fl oz 7.5 fl oz Custom. Cup Size. starrylemonlime.com. Product Fact Sheet. Product formulation, packaging and promotions may change. For current information, refer to packaging on store shelves. Information may also differ from package labels because of the limited space on some packages.
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0:04. 1:07. Sierra Mist is being sidelined again. Pepsi's new contender in the lemon-lime soda wars is Starry. This is just the latest move by the beverage company to compete with Sprite, Coca.
Starry Fountain This is the JC Nichols fountain in Kansas … Flickr
PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola's Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be.
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A Crisp, clear burst of lemon lime flavor. Find Starry. Watch Now. Find Starry. About Starry. Find Us on TikTok.
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But PepsiCo's lemon-lime soda hasn't made much impact on Sprite's market dominance, so their latest strategy is a new brand of lemon-lime soda targeted at Gen Z consumers called Starry. Hints of the new lemon-lime flavor were unearthed by soda sleuths online, such as Twitter account SodaSeekers, which spotted a domain registration in July.
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Starry™ Lemon Lime. Introducing the next choice of the new generation: Starry™ Lemon Lime Flavored Soda. Made to speak to Gen Z, this crisp, refreshing formula with bite offers up a delicious, caffeine-free escape that's also available with zero sugar. Source: R&D PGT Consumer Testing 2022.
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This downward dance of digits reflects a soda scene seeking a spritz of something new. (Check out the sparkling statistics here.) Hello, Starry - and goodbye Sierra Mist. In January 2023, Sierra Mist became to Starry, marking a strategic move by PepsiCo to rejuvenate its lemon-lime soda range and connect with a younger audience.
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I'm not super crazy about corn syrup in a lemon-lime soda either, but Starry isn't bad per-se, it's drinkable. Just not something I'd go, and grab if I was in the mood for a lemon-lime soda. Also, Starry from the fountain is a lot better than in a plastic bottle. I got a Starry with Taco Bell recently, and I quite liked it from the fountain.
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Additionally, the Alumni Memorial Union started housing bottles of Starry in their coolers after winter break, but it has yet to be installed in any fountain soda machines. While Starry's Marquette takeover is in the beginning stages, Braunsdorf said that the national marketing behind the new product has been a success and will hopefully ease.
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Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category.
STARRY™ Makes Its Debut a Crisp, Clear, Refreshing Lemon Lime
January 18, 2023. PepsiCo is kicking off 2023 by introducing a new lemon-lime soda drink. Starry soda has officially replaced Sierra Mist nationwide in a bid to challenge Sprite's (a Coca-Cola.
