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The Tums sweepstakes is reminiscent of last year's campaign by Frank's RedHot hot sauce. Instead of running an expensive Super Bowl ad, Frank's hosted a contest that asked viewers to watch other brands' TV spots and to tweet the chili pepper emoji — the digital icon most associated with its product — during commercial breaks.
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Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive.
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The only thing guaranteed on Super Bowl Sunday is agita—lots of it. So, Tums and DraftKings have devised a food-related trivia contest, offering fans the opportunity to win $10,000 and a supply of branded antacids.. On-site in Las Vegas, the brand will entertain fans with a food-inspired casino experience featuring Tums playing cards, a.
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Kicking off Super Bowl weekend, TUMS Prop Bites Food Casino at Circa Stadium Swim (Las Vegas) will be held on February 9. The pop-up event is hosted by DraftKings and TUMS and will feature a guest appearance by comedian Desus Nice. As the "official Prop Bites Tipster," Nice will also be featured in digital and social media content.
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During a relaxing camping trip, a woman may not be watching Super Bowl LV, but she is enjoying a great bowl of chili. After feeling some indigestion, she suddenly finds herself being dragged away from her campsite by a Sasquatch-sized pepper. She brandishes her bottle of Tums Naturals and the chile creature flees back into the depths of the woods, leaving the woman to enjoy her meal heartburn.
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Now, in an unlikely partnership, Tums and DraftKings have teamed up to launch Tums Prop Bites, which encourages fans to pick which foods are most popular across the country in the lead up to the Super Bowl. The winners of this free-to-play competition, which earned its name from a play on "prop bets," are eligible to win a share of $10,000.
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A post shared by TUMS (@tumsofficial) The Super Bowl is weeks away and Tums is getting in on the big day's action with Prop Bites, a collaboration from DraftKings. Tums Prop Bites is a platform.
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Meanwhile, TUMS Prop Bites' Super Bowl-themed ad features comedian Desus Nice. In a press release, unexpected partners TUMS and DraftKings said, "Tums Prop Bites is a first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of the nation for a shot to win cash prizes."
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Antacid brand Tums is one of those brands, since Super Bowl Sunday can be an especially heartburn-inducing event, between overindulging in foods like wings and pizza and the excitement of the game.
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Ahead of Super Bowl LVIII, one of the most anticipated football events across the United States, TUMS, an antiacid brand, joined forces with DraftKings, the leading betting and gaming operator, for the launch of TUMS Prop Bites, a new free-to-play game.The game, described as a "first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of.
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TUMS is America's #1 Heartburn Medicine, selling more than 60 million products every year. As part of an ongoing effort to destigmatize heartburn among younger audiences, TUMS launched a digital campaign to engage young viewers ahead of the Super Bowl: #TUMSBingoSweepstakes.
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Tums, for example, is partnering with comedian Desus Nice for its "Prop Bites" campaign, which allows consumers to place free, food-themed bets—like whether more Super Bowl watchers will eat.
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Super Bowl Sunday is filled with ads and partnerships, and it's can be a career-defining moment. Now, Desus Nice is getting in on the action. For the 2024 Super Bowl season, Nice has teamed up with TUMS® on their collaboration with DraftKings to launch TUMS® Prop Bites, lauded as the first-of-its kind platform where fans bet on their food picks for the game for free and see how they wage.
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Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game—"the heartburn-inducing fumbles, foods and commercial breaks.
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The antacid maker is partnering with DraftKings on a Super Bowl betting game. (Image: Newswav) Inspired by increasingly popular proposition wagers, TUMS Prop Bites will allow participants to.
